First we were lucky enough to be selected out of hundreds of applications to compete at Seedcamp week and present our startup to a group of investors and mentors from Europe’s most successful businesses and venture funds. Then we were among the 11 companies selected as winners. Datasmoothie has joined Europe’s most respected startup accelerator! (Seedcamp announcement).
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What is Datasmoothie?
Has IBM’s SPSS ever made you cry? We are here to relieve you of your pain.
Datasmoothie allows analysts in the “people data” industries, e.g. market research, sociology, economics, psychology, political science etc., to analyse data and turn them into stories. It is the result of more than a year of coding for one of the world’s top market research companies, YouGov, and now we are about to release it to the masses.
Why market research?
Datasmoothie is a tool for anyone who is in the so-called “business of evidence”. In other words:
The collection and interpretation of customer, citizen or business information for the purpose of informing commercial and public policy decisions, improving management of customer or civic relationships, or improving commercial or public management efficiency.
Why are we targeting this market? Because the global annual turnover for the market research industry is over $40Bn and in the UK it’s comparable in size to the newspaper industry and the core film industry (see Market Research Society report for more about the industry’s UK profile).
This industry also happens to be using an antiquated toolset that is largely stuck on the desktop. We plan to change that by bringing statistical analysis and data storytelling online and into the 21st century.
Can I have a look?
Not yet! The computational underpinnings of Datasmoothie are production ready and are being used to produce real-world reports for real clients. But our public facing product that will conquer the world isn’t live yet. We’ll let you know as soon as we have something to show! Until then, thanks for your interest in Datasmoothie!
Who are the founders?
Because everyone was in London for Seedcamp week (usually we’re dispersed between London and Reykjavik) we decided to pose and pretend that we were in a boy band. From the left: Geir Freysson, Agnar Sigmarsson and Birgir Hrafn Sigurðsson.
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