Comments on: Pricing models: What do 37signals and swedish meatballs have in common? http://www.geirfreysson.com/2008/09/pricing-models-what-do-37signals-and-swedish-meatballs-have-in-common/ Blogging about the web, running an Icelandic start-up and life in general Wed, 18 Aug 2010 15:33:27 +0000 hourly 1 http://wordpress.org/?v=3.0 By: James Mackay http://www.geirfreysson.com/2008/09/pricing-models-what-do-37signals-and-swedish-meatballs-have-in-common/comment-page-1/#comment-4 James Mackay Tue, 09 Sep 2008 23:22:12 +0000 http://www.geirfreysson.com/?p=84#comment-4 Hmm. Seems I mucked up the URI. Here is the <a href="http://www.2large2email.com/low-cost-way-to-send-large-files" title="" rel="nofollow">2Large2Email Pricing Plan</a>. Hmm. Seems I mucked up the URI. Here is the 2Large2Email Pricing Plan.

]]> By: James Mackay http://www.geirfreysson.com/2008/09/pricing-models-what-do-37signals-and-swedish-meatballs-have-in-common/comment-page-1/#comment-3 James Mackay Tue, 09 Sep 2008 23:17:19 +0000 http://www.geirfreysson.com/?p=84#comment-3 Geir, Interesting blog. You've raised what the profession of selling has for many years called "Triplicate of Choice" pricing. All the great sales trainers mention it and encourage salespeople to practice it. I wrote a blog to explain the tactic which (hopefully) gives a little insight: <a href="http://www.strongarmtactics.com/marketing-selling-and-looking-after-customers-on-the-internet-and-offline/triplicate-of-choice-presenting-three-pricing-options-to-a-customer/" title="" rel="nofollow">Triplicate of Choice in Pricing</a> The tricky thing is replicating the offline model to be successful on the internet. And it really is quite tricky. Our company has created a large file sending service called <a href="www.2large2email.com" title="" rel="nofollow">2Large2Email</a>. We do something similar to the Basecamp pricing, but we take it one step further. Have a look, and notice the order of the pricing options and the associated colors. The first time you look at it you might be a little confused but hundreds of studies in consumer cognitive behaviour and buying psychology show this works. And if studies aren't enough proof, our results are! If you understand how Triplicate of Choice pricing works, and you implement it properly, you could be on a winner. Geir,
Interesting blog. You’ve raised what the profession of selling has for many years called “Triplicate of Choice” pricing. All the great sales trainers mention it and encourage salespeople to practice it.

I wrote a blog to explain the tactic which (hopefully) gives a little insight:
Triplicate of Choice in Pricing

The tricky thing is replicating the offline model to be successful on the internet. And it really is quite tricky. Our company has created a large file sending service called 2Large2Email. We do something similar to the Basecamp pricing, but we take it one step further. Have a look, and notice the order of the pricing options and the associated colors.

The first time you look at it you might be a little confused but hundreds of studies in consumer cognitive behaviour and buying psychology show this works. And if studies aren’t enough proof, our results are!

If you understand how Triplicate of Choice pricing works, and you implement it properly, you could be on a winner.

]]> By: Andrew Cornett http://www.geirfreysson.com/2008/09/pricing-models-what-do-37signals-and-swedish-meatballs-have-in-common/comment-page-1/#comment-2 Andrew Cornett Tue, 09 Sep 2008 23:08:08 +0000 http://www.geirfreysson.com/?p=84#comment-2 Well done. :) This was an entertaining post to stumble on. Well done. :) This was an entertaining post to stumble on.

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