A quote from Jason Calcanis from the Guardian:
when the market goes down, people want measurable advertising, and the internet is the most measurable, performance-based advertising … so it’ll actually be good, long-term, for the internet.
The Economist had an interesting article on this back in 2006, The ultimate marketing machine, with a great quote from John Wanamaker, who not only invented department stores and price tags, but also became the first modern advertiser when he bought space in newspapers to promote his stores.
Wanamaker said: “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”
