When purchasing an airline ticket for an upcoming trip to Vienna, I was offered the chance to “offset the carbon emissions for this flight.”
Yep, since 2005, BA has been giving customers the chance to offset the carbon emissions for their flights.
So, how does it work? Simple: The carbon offset is a donation to alternative energy research:
The money raised funds emission reduction projects such as hydro-electric power plants and wind farms.
That’s not carbon offsetting, it’s conscience offsetting. A worthy, albeit a slightly mislabelled initiative.
