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	<title>Geir Freysson - The Internet Industrialist &#187; Business</title>
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	<link>http://www.geirfreysson.com</link>
	<description>Blogging about the web, running an Icelandic start-up and life in general</description>
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		<title>Time left to complete page: Not&#160;much</title>
		<link>http://www.geirfreysson.com/2010/07/time-left-to-complete-page-not-much/</link>
		<comments>http://www.geirfreysson.com/2010/07/time-left-to-complete-page-not-much/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 14:26:40 +0000</pubDate>
		<dc:creator>geir</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.geirfreysson.com/?p=1026</guid>
		<description><![CDATA[I have a love/hate relationship with the countdown displayed at the bottom of a user&#8217;s screen when purchasing tickets from Ticketmaster. On one hand it&#8217;s useful to know exactly when the page expires and I can&#8217;t purchase tickets anymore, and on the other hand it raises my blood pressure. I wonder whether Rupert Murdoch should [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.geirfreysson.com/wp-content/uploads/2010/07/Picture-9.png"><img class="alignright size-full wp-image-1027" title="Ticketmaster countdown" src="http://www.geirfreysson.com/wp-content/uploads/2010/07/Picture-9.png" alt="" width="119" height="77" /></a>I have a love/hate relationship with the countdown displayed at the bottom of a user&#8217;s screen when purchasing tickets from Ticketmaster.</p>
<p>On one hand it&#8217;s useful to know exactly when the page expires and I can&#8217;t purchase tickets anymore, and on the other hand it raises my blood pressure.</p>
<p>I wonder whether Rupert Murdoch should add such a countdown to his web estate. The Sunday Times could give you 5 minutes free per article, and charge you 10-20p if you wanted to read more. That way, people could still link to and visit articles via Facebook, but would eventually have to pay for what they really want to read.</p>
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		<title>Salesforce, Facebook and&#160;Amazon</title>
		<link>http://www.geirfreysson.com/2010/02/salesforce-facebook-and-amazon/</link>
		<comments>http://www.geirfreysson.com/2010/02/salesforce-facebook-and-amazon/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 16:15:22 +0000</pubDate>
		<dc:creator>geir</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Platforms]]></category>

		<guid isPermaLink="false">http://www.geirfreysson.com/?p=1011</guid>
		<description><![CDATA[Salesforce's Chatter reminds me of an IBM commercial where an executive with magical powers can see into the future. When his colleagues excitedly ask him what he sees, he replies dreamily: "Everything is integrated".]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Marc Benioff" src="http://i.zdnet.com/blogs/marc-benioff-salesforce.jpg" alt="" width="170" height="131" />Marc Benioff, founder of Salesforce.com, posted an article on Techcrunch today titled &#8220;<a href="http://techcrunch.com/2010/02/24/the-facebook-imperative/">The Facebook Imperative</a>&#8220;. In it he writes about what drove him to found Salesforce.com:</p>
<blockquote><p>I quit my job at Oracle in 1999 because I couldn’t stop thinking about a simple question: “Why isn’t all enterprise software like Amazon.com?”</p></blockquote>
<p>More than a decade after Benioff asked himself this question, it is still timely. Why is so much enterprise software ugly and difficult to use?</p>
<p>In the article, Benioff asks a new question: Why isn&#8217;t all enterprise software like Facebook?</p>
<blockquote><p>Market shifts happen in real time, deals are won and lost in real time, and data changes in real time. Yet the software we use to run our enterprises is in anything but real time.</p></blockquote>
<p>To address this, Salesforce has launched <a href="http://www.salesforce.com/chatter/platform/">Chatter</a>, a &#8220;realtime collaboration platform&#8221;.</p>
<p>Salesforce&#8217;s Chatter reminds me of an IBM commercial where an executive with magical powers can see into the future. When his colleagues excitedly ask him what he sees, he replies dreamily:</p>
<p style="text-align: center;">&#8220;Everything is integrated&#8221;.</p>
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		<title>Merlot, main courses, 37signals and web app&#160;pricing</title>
		<link>http://www.geirfreysson.com/2010/02/merlot-main-courses-37signals-and-web-app-pricing/</link>
		<comments>http://www.geirfreysson.com/2010/02/merlot-main-courses-37signals-and-web-app-pricing/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 10:02:37 +0000</pubDate>
		<dc:creator>geir</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.geirfreysson.com/?p=962</guid>
		<description><![CDATA[When I&#8217;m at a restaurant and say: &#8220;We&#8217;ll have a bottle of your Italian Merlot, please,&#8221; I actually mean: &#8220;Give me a bottle of your second cheapest wine, please.&#8221; Many months ago at Pizza Express I fell into a well laid trap and assumed the second cheapest bottle of wine would be the second one [...]]]></description>
			<content:encoded><![CDATA[<p>When I&#8217;m at a restaurant and say: &#8220;We&#8217;ll have a bottle of your Italian Merlot, please,&#8221; I actually mean: &#8220;Give me a bottle of your second cheapest wine, please.&#8221;</p>
<p>Many months ago at Pizza Express I fell into a well laid trap and assumed the second cheapest bottle of wine would be the second one on the list &#8211; below the house wine. I was wrong: The second and third cheapest bottles had switched places.</p>
<p>Now, check out the signup page for 37Signals&#8217;s Highrise shown below.</p>
<p style="text-align: center;"><a rel="attachment wp-att-966" href="http://www.geirfreysson.com/2010/02/merlot-main-courses-37signals-and-web-app-pricing/picture-3/"><img class="aligncenter size-full wp-image-966" title="Highrise pricing" src="http://www.geirfreysson.com/wp-content/uploads/2010/01/Picture-3.png" alt="Highrise pricing" width="602" height="277" /></a></p>
<p>When I first saw this page I thought the Highrise house wine would be on the far right. It&#8217;s not. The solo and basic accounts are positioned the same as the Italian Merlot I ordered.</p>
<p>There&#8217;s certainly nothing wrong with this. It&#8217;s  logical for businesses to try and draw attention to their higher margin products. The Guardian recently did a piece on &#8220;<a href="http://www.guardian.co.uk/lifeandstyle/2010/jan/21/menus-cunning-marketing-ploys">how restaurants entice us into choosing expensive meals</a>&#8220;. The short answer is menu layout. The same as the Merlot and 37signals.</p>
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		<title>Dogma vs. data and the future of&#160;Free</title>
		<link>http://www.geirfreysson.com/2009/10/to-free-or-not-to-free-dogma-vs-data/</link>
		<comments>http://www.geirfreysson.com/2009/10/to-free-or-not-to-free-dogma-vs-data/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 11:33:56 +0000</pubDate>
		<dc:creator>geir</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.geirfreysson.com/?p=928</guid>
		<description><![CDATA[Yesterday London&#8217;s main daily newspaper, The Evening Standard, reduced its price from 50p to zero. Libby Purves, who hosts Radio 4&#8242;s excellent Midweek, used the opportunity to weigh in on the Free debate in yesterday&#8217;s Times: Content is not cost free. Writing is work. Musicianship involves cost and labour, art is not innately free, nor [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lightbox" href="http://www.geirfreysson.com/wp-content/uploads/2009/10/090706_r18629_p233.jpg"><img class="alignright size-full wp-image-935" title="New Yorker illustration with Malcolm Gladwell's critique of Chris Anderson's Free" src="http://www.geirfreysson.com/wp-content/uploads/2009/10/090706_r18629_p233.jpg" alt="New Yorker illustration with Malcolm Gladwell's critique of Chris Anderson's Free" width="202" height="275" /></a>Yesterday London&#8217;s main daily newspaper, The Evening Standard, reduced its price from 50p to zero. Libby Purves, who hosts Radio 4&#8242;s excellent Midweek, used the opportunity to weigh in on the Free debate in yesterday&#8217;s Times:</p>
<blockquote><p>Content is not cost free. Writing is work. Musicianship involves cost and labour, art is not innately free, nor the infrastructure of news reporting. <strong>Until food, clothes, housing and transport are doled out free, content-makers need to be paid.</strong> The theory that advertising revenues will cover that, in any medium, is tosh.</p>
<p><small style="text-align:right; display:block; padding-right:20px;">Full article: <a href="http://www.timesonline.co.uk/tol/comment/columnists/libby_purves/article6870224.ece">If the future’s worth having, it won’t be free</a></small></p></blockquote>
<p>This is very much in the same vein as Malcolm Gladwell&#8217;s <a href="http://www.newyorker.com/arts/critics/books/2009/07/06/090706crbo_books_gladwell?currentPage=2">book review in the New Yorker</a> (where the illustration is from) of <a href="http://www.amazon.com/gp/product/1401322905?ie=UTF8&amp;tag=thelongtail-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1401322905">Chris Anderson&#8217;s book, Free</a>.</p>
<p>Both Purves and Gladwell maintain that the advertising industry simply isn&#8217;t big enough to support expensive content such as investigative journalism. Anderson on the other hand maintains that in the future, most things will be free for the consumer and funded by advertising.</p>
<p><strong>On both sides of the argument, the debate seems to be based more on dogma than data.</strong> Where is the emperical data that shows whether the ad industry can or cannot support a future of free? It would be refreshing if the debate would become more rigorous and scientific rather than being based on gut instict.</p>
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		<title>Pricing models for online newspapers&#160;revisited</title>
		<link>http://www.geirfreysson.com/2009/09/pricing-models-for-online-newspapers-revisited/</link>
		<comments>http://www.geirfreysson.com/2009/09/pricing-models-for-online-newspapers-revisited/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 08:54:31 +0000</pubDate>
		<dc:creator>geir</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.geirfreysson.com/?p=852</guid>
		<description><![CDATA[Way back in January 2006 I blogged about the crazy model the Independent was using to charge for online content. At the time, for someone who wanted to follow, for example, Simon Carr&#8217;s columns online, there were three options: Subscribe to the column online for a year for £50, subscribe for a month for £10 [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Micropayments" src="http://img.skitch.com/20090910-e51p6s596e8b8ku9j437ekkenh.png" alt="" width="181" height="102" />Way back in January 2006 I blogged about <a href="http://www.snailbyte.com/2006/01/17/how-should-newspapers-price-online-content/">the crazy model the Independent was using</a> to charge for online content. At the time, for someone who wanted to follow, for example, Simon Carr&#8217;s columns online, there were three options:</p>
<ol>
<li>Subscribe to the column online for a year for £50,</li>
<li>subscribe for a month for £10 or,</li>
<li><strong>buy a single column for £1</strong>.</li>
</ol>
<p>At the time you could buy the whole paper for 60p, <strong>40% cheaper than a single online column</strong>. Unsurprisingly, the columns didn&#8217;t exactly fly off the digital shelves and <strong>eventually they started giving them away for free</strong>.</p>
<p>In all likelihood, this is not a good long-term solution. An annual survey run by <span id="ctl00_EMarketerContentPH_lblBody"><a href="http://www.people-press.org/" target="blank">Pew Research Center</a></span> showed that <a href="http://www.emarketer.com/Newsletter_htm/20090113.html">in 2008, the Internet had become more popular than newspapers as the primary news source</a> for US consumers. So, it hardly makes sense to use digital content as a loss leader to increase sales of the print edition. Soon enough, there will be no print edition. It also seems that banners, as effective as they actually are, aren&#8217;t enough to support proper journalism.</p>
<p>Enter: Google. It seems that they <a href="http://bits.blogs.nytimes.com/2009/09/09/google-plans-tools-to-help-news-media-charge-for-content/">might start helping news outlets charge for their content</a> by adding micropayments to Checkout, their payment platform. Surely, this is the way forward.</p>
<p>If Simon Carr&#8217;s column takes 2% of the real estate of one  Independent issue, charge 3% of the newsstand price for it. Or give the columns away for free and charge for the investigative journalism.</p>
<p>Micropayments might actually end up saving journalism. And Google will take a cut. They seem to be taking a cut from a lot of business models these days.</p>
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		<title>The mystery regarding the Skype&#160;deal</title>
		<link>http://www.geirfreysson.com/2009/09/the-mystery-regarding-the-skype-deal/</link>
		<comments>http://www.geirfreysson.com/2009/09/the-mystery-regarding-the-skype-deal/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 17:55:14 +0000</pubDate>
		<dc:creator>geir</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.geirfreysson.com/?p=847</guid>
		<description><![CDATA[The NY Times is running a piece called The Cloud Hanging Over Skype on the recent $2 billion aquisition: Why were the winning bidders willing to pay so a high price for a company whose very existence could be threatened by this lawsuit? One possibility is that they have nerves of steel. The other is [...]]]></description>
			<content:encoded><![CDATA[<p>The NY Times is running a piece called <a href="http://www.nytimes.com/2009/09/05/technology/companies/05nocera.html?_r=1&#038;partner=rss&#038;emc=rss">The Cloud Hanging Over Skype</a> on the recent $2 billion aquisition:</p>
<blockquote><p>Why were the winning bidders willing to pay so a high price for a company whose very existence could be threatened by this lawsuit? One possibility is that they have nerves of steel. The other is that they know something nobody else does.</p></blockquote>
<p>It&#8217;s an interesting question. With the lawsuit from the Skype founders, Zennstrom and Friis, hanging over the company like a dark cloud, it seems like a colossal gamble. Even more so given the current economic climate. Following this story is going to be very intesreting.</p>
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		<title>Does this mean Skype will finally become a&#160;platform?</title>
		<link>http://www.geirfreysson.com/2009/09/does-this-mean-skype-will-finally-become-a-platform/</link>
		<comments>http://www.geirfreysson.com/2009/09/does-this-mean-skype-will-finally-become-a-platform/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 07:51:13 +0000</pubDate>
		<dc:creator>geir</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Platforms]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.geirfreysson.com/?p=778</guid>
		<description><![CDATA[Yesterday it was announced that Skype was being bought from eBay and would once more become an independent company. For Skype fans such as myself, this could be good news. Although the desktop client has been improving steadily over the past few years, the business model hasn&#8217;t. Skype has more than 400 million registered users. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Skype logo" src="http://img.skitch.com/20090902-bwxrsu2d6dqayugdyu84q7utw5.png" alt="" width="119" height="54" />Yesterday it was announced that <a href="http://www.nytimes.com/2009/09/02/technology/companies/02ebay.html?_r=1&amp;ref=technology">Skype was being bought from eBay and would once more become an independent company</a>. For Skype fans such as myself, this could be good news. Although the desktop client has been improving steadily over the past few years, the business model hasn&#8217;t.</p>
<p>Skype has more than 400 million registered users. It has a  de-facto monopoly on VOIP. So why aren&#8217;t there donzens of desktop and web applications being built on top of the Skype technology? <strong>Why hasn&#8217;t Skype become a platform?</strong></p>
<p>As a platform, Skype could solidify its hold on the market and it could make more money on SkypeIn, i.e. charging Skype users for calls to landlines. If it&#8217;s technically feasible, it seems obvious.</p>
<p>One answer might be that when eBay bought Skype, the <a href="http://online.wsj.com/article/BT-CO-20090901-715163.html">underlying technology wasn&#8217;t included</a> (which makes you wonder what eBay was smoking when they signed the $4 billion deal). Is that why the desktop client has been moving forward without any sign of development on the underlying technology?</p>
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		<title>MS Office: When dominance leads to&#160;stagnation</title>
		<link>http://www.geirfreysson.com/2009/08/ms-office-when-dominance-leads-to-stagnation/</link>
		<comments>http://www.geirfreysson.com/2009/08/ms-office-when-dominance-leads-to-stagnation/#comments</comments>
		<pubDate>Sun, 02 Aug 2009 16:27:43 +0000</pubDate>
		<dc:creator>geir</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.geirfreysson.com/?p=723</guid>
		<description><![CDATA[In a meeting Microsoft held for Wall Street analysts, Steve Ballmer noticed that a lot of them had Apple laptops. &#8220;Don’t bother to hide them. I’ve already counted them. And it’s okay—feel free [to use the Macs], so long as you’re running Office.&#8221; Office doesn&#8217;t get much attention from commentators but it is one of [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-730" title="Businessweek MS cover" src="http://www.geirfreysson.com/wp-content/uploads/2009/07/0625_mz_cover.jpg" alt="Businessweek MS cover" width="245" height="161" />In a meeting Microsoft held for Wall Street analysts, Steve Ballmer noticed that a lot of them had Apple laptops. &#8220;Don’t bother to hide them. I’ve already counted them. And it’s okay—<a href="http://bit.ly/5xTiN">feel free [to use the Macs], so long as you’re running Office</a>.&#8221;</p>
<p>Office doesn&#8217;t get much attention from commentators but it is one of Microsoft&#8217;s most important products. A few weeks ago, Business Week published an interesting article called <a href="http://www.businessweek.com/magazine/content/09_27/b4138000527445.htm?chan=magazine+channel_top+stories">&#8220;Microsoft Defends its Empire&#8221;</a> where they discuss this importance and outline some changes that are being made for Office 2010.</p>
<p>The core problem with Office is that it has completely dominated its market for more than 10 years. Back when MS was launching Internet Explorer 7, I was at a conference where the lead developer was speaking. When he was asked where MS had been for the past 5 years the jist of his reply was,<strong> &#8220;it&#8217;s hard to innovate when you have 95% market share&#8221;</strong>. That&#8217;s why Internet Explorer was innovation free until Firefox started round two of the <a href="http://en.wikipedia.org/wiki/Browser_wars">browser wars</a>.</p>
<p>When you dominate:</p>
<ul>
<li>It&#8217;s hard to justify a big budget</li>
<li>Innovation slows down because the development team doesn&#8217;t have &#8220;the fear&#8221;</li>
<li><a href="http://en.wikipedia.org/wiki/Disruptive_technology">The innovator&#8217;s dilemma</a> means that existing fat-margin markets get all the attention at the expense of emerging technologies</li>
</ul>
<p>So now, in a classic case of innovator&#8217;s dilemma, Google docs might slowly be getting &#8220;good enough&#8221; to undermine MS&#8217;s dominance in the word processor and spreadsheet market.</p>
<p>With each new episode of the browser wars, the blogosphere becomes very excited. And for a good reason: Each iteration means the technology moves forwards.</p>
<p>I&#8217;m not sure bloggers will become as excited about innovation in the word processor market, but innovation &#8211; and competition &#8211; certainly is due.</p>
<p>Here come the barbarians.</p>
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		<title>Light at the end of the tunnel on &#8220;the island that went&#160;bust&#8221;</title>
		<link>http://www.geirfreysson.com/2009/05/light-at-the-end-of-the-tunnel-on-the-island-that-went-bust/</link>
		<comments>http://www.geirfreysson.com/2009/05/light-at-the-end-of-the-tunnel-on-the-island-that-went-bust/#comments</comments>
		<pubDate>Sat, 23 May 2009 11:54:53 +0000</pubDate>
		<dc:creator>geir</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Iceland]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://www.geirfreysson.com/?p=607</guid>
		<description><![CDATA[Peter Day has been spending some time in Iceland and has produced two excellent episodes of his In Business radio show from &#8220;the island that went bust&#8221; as he puts it. The first episode was Iceland feels the chill and the second one was Iceland: Women. Strangely, both episodes somehow sound optimistic. There&#8217;s light at [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lightbox" href="http://www.geirfreysson.com/wp-content/uploads/2009/04/66degreesnorth.jpg"><img class="aligncenter size-full wp-image-606" title="66 Degrees North ads" src="http://www.geirfreysson.com/wp-content/uploads/2009/04/66degreesnorth.jpg" alt="66 Degrees North ads" width="420" /></a></p>
<p>Peter Day has been spending some time in Iceland and has produced two excellent episodes of his In Business radio show from &#8220;the island that went bust&#8221; as he puts it. The first episode was <a href="http://www.bbc.co.uk/programmes/b00k8bhz">Iceland feels the chill</a> and the second one was <a href="http://www.bbc.co.uk/podcasts/series/worldbiz">Iceland: Women</a>.</p>
<p>Strangely, both episodes somehow sound optimistic. There&#8217;s light at the end of the tunnel. </p>
<p>In the first episode Halldór Eyjólfsson, former fisherman and CEO of <a href="http://www.66north.com">66 Degrees North</a>, says that his company&#8217;s ads, shown above, explain the Icelandic character: &#8220;Some people say they are sad, but they&#8217;re not sad. They are fighting. They are survivors. They are living on the edge of where it&#8217;s feasible to live and they are surviving.&#8221; In fact, I know that facial expression very well. It&#8217;s how you look when the wind chill is -20° celcius.</p>
<p>The second episode is about the investment fund <a href="http://www.audurcapital.is/">Auður Capital</a>. It was founded by two female heavy-weights from the Icelandic investment community, Halla Tómasdóttir and Kristín Jónsdóttir, and it has feminine oriented approach to investing. &#8220;We&#8217;re prepared to use our logical intelligence as well as our emotional intelligence when it comes to investing,&#8221; they say. Their main point is that any business that is either too male or female dominated loses out on the benifits of diversity.</p>
<p>The situation may be bleak at the moment, but there is optimism in the entrepreneurial circles. Various Icelandic start-ups are using the sudden availability of a vast talent pool to do some very interesting things. The country will without a doubt rise from the ashes stronger than it was before, with a more diverse source of income than previously when it relied so heavily on one sector, be it aluminum, banking or cod.</p>
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		<title>Top 5 Big Picture Business&#160;Books</title>
		<link>http://www.geirfreysson.com/2009/05/top-5-big-picture-business-books/</link>
		<comments>http://www.geirfreysson.com/2009/05/top-5-big-picture-business-books/#comments</comments>
		<pubDate>Fri, 01 May 2009 16:15:23 +0000</pubDate>
		<dc:creator>geir</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Wajapi]]></category>

		<guid isPermaLink="false">http://www.geirfreysson.com/?p=578</guid>
		<description><![CDATA[I&#8217;ve put together a list of the best &#8220;big picture&#8221; business books I&#8217;ve read in the past years to demonstrate Wajapi tags and to illustrate a nifty feature I call javascript widgets (for more on js widgets, see below). The Cathedral and the Bazaar by Eric Raymond: The best analysis I&#8217;ve read on the impact [...]]]></description>
			<content:encoded><![CDATA[<div style="clear: both; text-align: center; width: 450px; margin-left: auto; margin-right: auto;"><script src="http://www.wajapi.com/geir/tags/top_business.widget"></script></div>
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<p>I&#8217;ve put together <a href="http://wajapi.com/geir/tags/top_business">a list of the best &#8220;big picture&#8221; business books</a> I&#8217;ve read in the past years to demonstrate <a href="http://www.wajapi.com">Wajapi</a> tags and to illustrate a nifty feature I call javascript widgets (for more on js widgets, see below).</p>
<p><strong>The Cathedral and the Bazaar</strong> by Eric Raymond: The best analysis I&#8217;ve read on the impact of open source on business models and software, written by uber geek, open source promoter and gun enthusiast(!) E. Raymond.</p>
<p><strong>The World is Flat</strong> by Thomas Friedman or as I call it &#8220;globalization happened, get over it&#8221;. Another interesting read for those interested in open source and how it affects business.</p>
<p><strong>The Pirate&#8217;s Dilemma</strong> by Matt Mason: Why are you reading Lawrence Lessig when you could be reading Matt Mason? Mason was a pirate radio and club DJ in London, and later became founding Editor-in-Chief of the magazine RWD. Who cares if he thinks Linux is a corporation? Read this book!</p>
<p><strong>The Black Swan</strong> by Nassim Nicholas Taleb &#8211; the core message of this book is &#8220;shit happens, wear a helmet&#8221; and it explains why financial risk models don&#8217;t work, why you should go to networking events and how the movie business is similar to the VC industry.</p>
<p><strong>The Innovator&#8217;s Dilemma </strong> by Clayton M. Christensen: Of all the five books this is the most academic and best researched. Clayton&#8217;s insight into disruptive technologies has far reaching implications for any business.</p>
<hr/>
Wajapi tip: Every user&#8217;s profile page and every tag on Wajapi has a javascript widget attached to it. The list above is created by pasting the following code into the blog post:<br />
<code><br />
&lt;script src="http://www.wajapi.com/geir/tags/top_business.widget"&gt; &lt;/script&gt;<br />
</code><br />
If I go back to Wajapi and update the list, the list on this page changes. Yay.</p>
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